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Keane Memorial Award for Excellence in eLawyering Goes to Orange County Legal Aid
The James I. Keane Memorial Award for Excellence in eLawyering for 2011 is going to the Legal Aid Society of Orange County for their Legal Genie Project, reports the eLawyering Task Force of the Law Practice Management Section of the ABA, the group that makes the Award.
James Keane was the first appointed Chair of the group, and passed away tragically from cancer six years ago.
Bob Cohen is the long time leader of Orange County Legal Aid, and provided the leadership for this Project.
This project combines the use of advanced web-enabled document automation technology to generate Chapter 7 and Chapter 13 documents, as well as California divorce pleadings. It is unique because it involves a network of lawyers who provide legal advice, document review, and other assistance to clients who use the program. The use of Internet technology makes it possible for the lawyers to be involved, and to also get paid a fee, because the entire transaction is made more efficient. The lawyers who participating get the benefit of the Legal Aid brand, and the marketing that results from promoting the project.
The Project demonstrates how a vertical branded network of attorneys, empowered by a robust technology platform, can provide legal services at an affordable fee to individuals who could not normally afford a lawyer.
This is from the Legal Genie website:
“Legal Genie is a simple, affordable and reliable online service created by Legal Aid Society of Orange County. It is designed for people who do not qualify for legal aid and cannot afford the services of an attorney. It asks simple questions and puts answers on the forms in the correct place.
"Legal Genie is different from other services because it connects you to a licensed attorney on our Lawyers Referral Service panel. The LRS attorney will give you telephone consultations, review your documents and give you legal advice. Legal Genie combines the magic of technology with the help of a professional at a price you can afford.”
The formal granting of the Award will be on April 12, 2011, at a Lunch for all of the attendees of ABA TECHSHOW in Chicago, Illinois at the Hilton Hotel.
60% of UK Survey Respondents Said They Would Buy Legal Advice From National Brands
YouGov, a research firm based in Great Britain, in a survey of consumer preferences for legal services recently reported that 60% of respondents said they would buy legal advice from brands like Barclays, AA, Co-op and Virgin. The report states that “Law firms build their business on their reputation not on their brands and, in a highly fragmented market, recognisable legal brands are few and far between. The large non-legal brands could follow the Co-op’s example and build a strong presence relatively quickly in a market where no strong brands currently exist." In the US there are no national legal brands that serve consumers directly, except for LegalZoom, which isn’t even a law firm. It would be interesting to see what would happen if nationally branded networks of law firms emerged to service consumers with a better value proposition than the typical local solo or small law firm practitioner.
The study also asked about online legal services: 34% of respondents said they would be more likely to choose a law firm that offered the convenience of online access to legal documents over one that had no online capability; 22% disagreed and 37% neither agreed nor disagreed.
Younger males were the most likely to choose a law firm with online services and access: 44% of 25-to-39 year-old males (and 40% of such women), along with 40% of 16-to-24 year-old males, would choose a law firm offering online access to documents over another law firm.
There is obviously a generational shift happening. As a younger generation matures to the age where they have legal problems, their desire to deal with counsel online becomes a preference.
The Law Wizard – from Great Britain
I discovered an interesting web site called The Law Wizard, still in beta, for pro se parties doing their own probate, in the United Kingdom. The site promises to offer a unique package of online interactive tools, guides and videos. The Probate Wizard is initially designed for individuals who want to probate their own estates, but the site states that the tools will be made available for law firms as well.
The site is scheduled for launch later n 2011. The site looks interesting because it combines a web-enabled document automation system with extensive video and other information guides that takes the user through a complicated process step by step. We will see more web sites like this, both in the legal form market space and the virtual law firm space.
Applications for the James Keane Award for Excellence in eLawyering Are Still Open.
The eLawyering Task Force of the Law Practice Management Section of the ABA is seeking recommendations and applications for the James Keane Award for Excellence in eLawyering which is awarded annually at ABA Tech Show in Chicago ( April 11-13, 2011). This will be the fourth year that the Award has been made. Previous award winners include Stephanie Kimbro for her work in creating the virtual law firm of KimbroLaw and Lee Rosen of the The Rosen Law Firm (both coincidentally located in North Carolina).
The purpose of this Award is to give recognition to law offices that have developed legal service innovations that are delivered over the Internet. The focus of the Award is on the innovative delivery of personal legal services, with special attention given to firms and entities that serve both moderate income individuals and the broad middle class.
The Award is technology-focused, in the sense that the Award Committee is seeking innovations that demonstrate the concept of eLawyering – which can be further defined as the delivery of online legal services. Examples of elawyering include the development of online web advisors, expert systems, innovative uses of web-enabled document automation, on-line client collaboration systems, and on-line dispute settlement systems, to name a few examples.
Nominees may be any individual lawyer, law firm or other deliverer of legal services to individuals within the United States.
The nominee can be a large or small law firm, public or private, or a legal services agency. More than one entry may be submitted, and the Task Force encourages self-nomination. The Application deadline has been extended to March 15, 2011.
For further information and an application form see: http://tinyurl.com/48xvcfq