At MIT last year, my favorite global publishing CEO, Tom Glocer, explained to MIT students that a “strong brand” is a signal for quality content (video below). Hardly a new idea. I don’t know any law librarians who don’t check…
At MIT last year, my favorite global publishing CEO, Tom Glocer, explained to MIT students that a “strong brand” is a signal for quality content (video below). Hardly a new idea. I don’t know any law librarians who don’t check…
