Back in September, UK-based Pilgrim Systems, a provider of law practice management solutions called LawSoft, announced Another Elite site goes live with Pilgrim’s Lawsoft, noting: As well as the functionality and quality of the LawSoft solution, the firms’ selection was…
Posts Tagged ‘solution’
Nolo is Acquired by Internet Brands as Part of Legal Roll Up
01
May
After 40 years of leading the self-help law movement, Nolo, is being acquired by Internet Brands an advertising driven Internet company. Nolo was created by two frustrated legal aid lawyers, Charles (Ed) Sherman and Ralph (Jake) Warner, who wanted to figure out a way to help the thousands of consumers with their legal problems who could not afford an attorney and were turned away by legal aid because their incomes were too high.
Based in Berkeley, California, the center of the counter cultural revolution of the 1960’s, Nolo assembled a group of radical lawyers, editors, and writers who were determined to do something about a broken legal system where 90% of the US middle class were priced out of the legal system. Championing legal reforms that would make the U.S. justice system accessible to everyone, the company has seen these reforms become mainstream in the US.
Courts now offer their own automated self-help legal forms, legal aid agencies publish state-wide legal information web sites and also distribute automated legal forms, legal form web sites give away legal forms for free as a way to generate traffic, small claims court limits have been raised in many states, and lawyers are delivering "unbundled legal services" and creating virtual law firms, figuring out ways to deliver legal services online for a fixed and affordable fee.
Its ironic that Nolo is being acquired by Internet Brands, for an amount rumored to be in the range of $20,970,000, by an advertising company that is focused primarily on generating leads for law firms through their directories and advertising properties. How does self-help law fit into this business model?
The amount being paid is little more than one times revenue — not exactly a premium. Although, Nolo publishes Willmaker and several other excellent web-based legal software programs, it is still primarily a book publisher. In its hey day, before the Internet penetrated almost every household in America, Nolo self-help law books were the primary source for accurate do it yourself legal information and forms.
As the web expanded hundreds of legal information and legal form web sites also emerged, plus national brands such as LegalZoom. These web-based alternatives also provided legal solutions without the need to use a lawyer — the same need that Nolo was meeting. Except that instead of reading a 200-300 page book in order to get to a legal solution — web-based applications delivered a legal solution more efficiently, faster, and at less cost.
Nolo has migrated many of its legal forms online, too little and too late, and except for a few major products, non-automated forms. Here is another example of a print publisher whose business, despite the excellence of its product, has been eroded by the Internet.
It is well known that Nolo’s book business actually declined during this recession and growth has been flat. The fastest growing area of Nolo’s business is their Lawyer Directory. This is ironic for a company that prided itself in developing self-help legal solutions that don’t require the assistance of an attorney.
The challenge for Internet Brands will be to figure out how to unlock the assets buried within Nolo’s vast collection of self-help law books and turn these assets into web-based applications that can be distributed over the Internet. It remains to be seen whether the quality of Nolo’s self-help legal content will deteriorate under the management of an advertising-driven company that measures results in page views and unique visitors.
Internet Brands, previously a public company, was recently taken private private when it was acquired by Hellman & Friedman, a private equity firm, based in San Francisco, in December, 2010. Internet Brands has acquired over 70 vertical web sites in areas ranging from travel to cars to real estate. Internet Brands derives more than 70% of its revenues from advertising on its portfolio of web sites.
In December, 2010 Internet Brands also acquired ALLLAW.com , a consumer legal information portal and AttorneyLocate – an Attorney Directory Service. Both of these web sites are relatively weak properties. Compete.com shows that in March, 2011 Nolo had 498,769 unique visitors ( an 8% decline for the year), ALLLAW.com had 190,069 unique visitors, (for the of March, 2011); AttorneyLocate.com was especially weak with only 18,277 unique visitors (for the month of March, 2011). Internet Brands also owns ExpertHub, which in turn manages web sites in verticals markets such as dentists, plastic surgery, accountants, tummy tuck, and of course lawyers. The ExpertHub site for lawyers only generates 96,289 unique visitors a month (March, 2011), so I wonder if that level of traffic is high enough to support their advertising rates.
There is irony in the fact that LegalZoom, a company that prides itself on offering legal solutions from a non-law firm generates more traffic than any of the sites mentioned above at 889,762 unique visitors in March, 2011, trailing only Findlaw and Lawyers.com, (both of which offer similar services as the Internet Brands properties). With the traffic that LegalZoom gets, maybe LegalZoom should consider creating their own lawyers directory for consumers who need just a bit of legal advice to go with their forms to keep them on the right track? I wonder what solos and small law firms would think if LegalZoom moved in that direction?.
It will be interesting to see how Internet Brands integrates these legal properties to leverage the assets in each acquisition as its tries to compete with the likes of Findlaw and Lawyers.com . It will also be interesting to see whether the quality of Nolo’s self help legal content deteriorates under the management of an advertising company that measures results in impressions, clicks, and unique visitors. If Jake Warner, the present CEO stays involved, I am sure the quality of Nolo’s products will remain "top of class."
It’s an odd mix, –the best in class self-help legal book publisher with an excellent reputation, with some less than best in class lawyer directories and a legal information web site. Only time will tell whether this combination will work. (Although Internet Brands may intend to run each of these properties as separate brands, which would help Nolo maintain the quality of it self help legal content).
Venture Capital Flowing Into Legal Enterprises: Total Attorneys Receives Infusion of Capital
22
Jan
Private capital is beginning to flow into companies that are operating at the intersection of the delivery of legal services and the Internet.
Total Attorneys, a Chicago-based company, just announced that they received a multimillion dollar investment from BIA Digital Partners, a Virginia-based venture capital firm. Total Attorneys is most known for the marketing services that it provides to law firms and the recent ethical controversy in some states surrounding the use of pay-per-click advertising on behalf of law firms. (Apparently this controversy has been resolved in favor of Total Attorneys in every state where it was considered by bar ethics committees.)
The company plans to extend its technology assisted services to law firms by expanding its virtual law firm Software as a Service offerings (SaaS). Total Attorneys mission is to become a leading provider of elawyering Services to solos and small law firms by providing a comprehensive suite of outsourced technology services, from marketing to web-based practice management tools to a robust client portal.
The company licenses virtual law office technology to solos and small law firms as a subscription service, that now consists primarily of a robust suite of "back-office" practice management tools. The pan is to expand the service into a more comprehensive "front-office" client portal, providing a total solution to solos and small law firms.
This expansion would entitle the company to claim that it is a leading provider in the eLawyering space and it would compete more directly with our own DirectLaw virtual law firm platform service and other web-based companies moving in the same direction. [ See: Legal Vendors Cloud Computing Association ] .
The concept of "technology-assisted service" is an interesting category for the legal industry for it describes a form of outsourcing which combines both a digitally-based service combined with human service. Thus Total Attorneys also provides "virtual receptionist services", and at one point virtual support services to bankruptcy law firms. One management solution for solos and small law firms it to out source to independent specialized companies functions which can be done more effectively and at less cost than the law firm can do itself using internal resources.
It is good to see competition heating up in the eLawyering space, which has been moribund for a long period of time. The eLawyering Task Force of the Law Practice Management Section of the ABA was created in 2000, more than a decade ago. For many years there was not much to report in terms of the innovative delivery of on-line legal services by law firms. The last 2 years has witnessed an explosion in elawyering industry developments as lawyers adapt to change — caused by a severe recession, widespread unemployment of recent law school graduates, and the challenges created by consumers who are seeking lower-cost and "good enough" alternatives to lawyers, [such as LegalZoom.]
Competition among a variety of vendors provides choices to law firms. Competition focuses attention on the fact that delivering legal applications as a SaaS is emerging as a new paradigm for enabling solos and small law firms to access complex Internet technologies at a fraction of the capital cost of developing these applications internally. Private capital moving into the legal industry will create more choices for law firms, and as a consequence more choices for consumers.
Creative legal outsourcing will enable solos and small law firms to become more productive and survive in an increasingly competitive environment.
MALE SEX PROBLEMS
What do the names Weiner, Spitzer, Edwards, Schwarzenegger, Clinton, Gingrich, Strauss-Kahn, Woods, Boehner, Craig – the list goes on and on – what do they have in common? Why, an inability to keep their trousers zipped. Their stories detail the circumstances where men have lost sexual boundaries to the detriment of assorted reputations, and in some cases jobs and marriages. And to the intense glee of the media and the public in this most hypocritical of all societies.
And all they were doing was displaying an inability to control what Bernard Shaw dubbed the “Life Force”. Mark Twain wrote “The very thought of it excites him; opportunity sets him wild; in this state he will risk life, reputation, everything … to make good that opportunity and ride it to the overwhelming climax.”
Well, I have a solution to this, a solution guaranteed to curb this kind of uncontrolled behavior.
In Topanga, where I used to live, there existed the most wonderful of hangouts, a quite famous nudist resort that went by the name Elysium Fields. It was created back in the sixties by a Life Magazine photographer named Ed Lange, in memory of his mother. I happened upon it when driving my kids to their first day of the new school term, and being asked to pick up some children at an address off the Canyon road. Imagine my shock when I drove through the gates on to the site, and was greeted by a lovely naked lady, 2 dressed kids in tow, stepping out of a trailer. I then looked around, and noticed a few equally naked people staking out claims on the grass, spreading their towels, and eying the nearby swimming pool, for it was going to be a hot day.
As I drove away, I muttered to myself that this was something to really think about. Should I join a movement to get the place closed down? Or maybe consider taking out membership? Curiosity and common sense prevailed, and it was the latter course I took. I remained a member until, after Ed’s death, there was a power struggle with his daughters, who chose to sell the entire estate to the highest bidder, a hotel magnate, I believe, his sole domain.
It was there I met a new English friend, Noel Pugh, an illustrator and sketch artist, who drew the logo for me that you see above. He lived in a cabin by the pool. I need to state that in all the years I went there, never did I see a single case of inappropriate behavior. No exhibitionistic displays, or any man with an erection. On one occasion I took a friend as a guest, a noted publisher of pornography, who on leaving said to me that he would never go again, because in his opinion, the place was anti-sex, and one big turnoff. It has a strange effect – compulsive urges just seem to disappear.
I frequently took my kids, and my wife, and truly believe that it gave all of us a broader and healthier outlook on life.
The likes of those men above, and many more, carry a huge burden. Unable to cope with power conflicts going up against their inner demons, they feel an urge to go one step further, which might be fine, except it comes at the expense of others. I guarantee that a sentence of a few weeks’ confinement at a nudist resort would cure them forever. The trouble is, there are few such places left. Perhaps because they impose a threat to the fashion industry, the entertainment industry, the advertising industry, TV shows like TMZ, Entertainment Tonight and the Playboy Channel, and tabloids like the National Enquirer and Daily Mail. Anti-American, but there it is.
Posted in "Bernard Shaw", "Elysium Fields", "life force", A SPACE FOR REFLECTION, Boehner, Clinton, COMMENTARY-Passing parade, Craig, Edwards, Elysium, Gingrich, Schwarzenegger, Spitzer, Strauss-Kahn, Weiner, Woods