Davis Graham & Stubbs LLP, one of the Rocky Mountain region’s most prominent law firms, enjoys a strong national reputation for its corporate finance, natural resources and energy law practices, with emphasis on securities and M&A transactions, complex commercial litigation…
Posts Tagged ‘reputation’
Opening Legal Reference Librarian, Holland & Hart LLP
12
Jul
Holland & Hart LLP, a premier law firm that has gained a reputation of providing its clientele with the highest quality legal services, is seeking an exceptional person to provide legal and business research services to the firm’s attorneys. Job…
60% of UK Survey Respondents Said They Would Buy Legal Advice From National Brands
10
Mar
YouGov, a research firm based in Great Britain, in a survey of consumer preferences for legal services recently reported that 60% of respondents said they would buy legal advice from brands like Barclays, AA, Co-op and Virgin. The report states that “Law firms build their business on their reputation not on their brands and, in a highly fragmented market, recognisable legal brands are few and far between. The large non-legal brands could follow the Co-op’s example and build a strong presence relatively quickly in a market where no strong brands currently exist." In the US there are no national legal brands that serve consumers directly, except for LegalZoom, which isn’t even a law firm. It would be interesting to see what would happen if nationally branded networks of law firms emerged to service consumers with a better value proposition than the typical local solo or small law firm practitioner.
The study also asked about online legal services: 34% of respondents said they would be more likely to choose a law firm that offered the convenience of online access to legal documents over one that had no online capability; 22% disagreed and 37% neither agreed nor disagreed.
Younger males were the most likely to choose a law firm with online services and access: 44% of 25-to-39 year-old males (and 40% of such women), along with 40% of 16-to-24 year-old males, would choose a law firm offering online access to documents over another law firm.
There is obviously a generational shift happening. As a younger generation matures to the age where they have legal problems, their desire to deal with counsel online becomes a preference.
